Business is like fishing in an ocean, some fishes are at the top, middle and deep in the ocean. The neat and prey, fisherman use for each depth are different similarly, in business some consumers are easy to attract meanwhile some are very hard to attract so the strategy should be different.
Many will be unsure about paid ads. But do you know that the average person uses 132 minutes in social media per day? That amount of time is more than enough.
What is the usage and how does it works
You might be popular in an e-commerce platform but a huge amount of customers are out there simply swiping left-right in social media. They are potential buyers, if you approach them, you might get to sell your products. Moreover, they do not have time to search for your company. This is were paid ads play an important role. These paid ads work for you. They will show your company's ads on social media and on the google website. For example, if a person searches how to cook noodles and your company sells noodles. Paid ads will show your company's ads to that person repetitively. This action will make that person buy your product.
Utilize this service to the fullest. By doing this you can save money and energy as these paid ads will do promotion work for you.