BLACKPINK is back with a bomb song as usual. And now BLACKPINK's parent company YG Entertainment has announced the new music video The Album track Lovesick Girls will be edited. As there is an issue in a scene where one of the members, Jennie dresses up like a nurse.
Source from Soompi, YG Entertainment announced their decision in an apology letter on October 7, right after Korean Health and Medical Worker's Union voiced out their concern about the costume being very sexy. The concerns in comment sections quickly escalated on social medias with mixed reactions from public.
Meanwhile, on the 5th of October, the Korean Health and Medical Worker's Union issued a statement about their issue with the particular scene, “The cap, tight and short skirt, and high heels are completely different from an actual nurse uniform. The outfit and portrayal directly imitate the typical sexual stereotype and excuse it as a simple ‘costume,’” “Even though nurses are professional healthcare workers, for the sole reason that there are more women in the profession, they have been subject to sexual objectification and derogatory portrayals expressing doubts about their professionalism. Nurses have been fighting for a long time to change this, and in 2020, when the discussion about women’s rights is more active than ever, YG Entertainment sexually objectified the image of a nurse in BLACKPINK’s music video.” according to Soompi's translation those were the statements.
Moreover, the union also mentioned that “if the media continues to show a distorted image of nurses, situations like these will only get worse.” “Sexual objectification of professions with a higher ratio of women to men has gone on for too long to simply think of this as the voice of the minority in an online space,” the union wrote. “The Korean Health and Medical Worker’s Union strictly opposes sexual objectification of women and nurses. As BLACKPINK’s new song is ranking high on charts globally, we call on YG Entertainment to take responsible measures to match their popularity and influence.”
In the beginning, YG Entertainment defended their stance by saying it was solely to express the music. Since the heat of the topic did not get less, YG Entertainment released a news saying that the scene will be removed and now the music video is available in Youtube without the particular scene.